Maluma stars in Versace men's campaign
Colombian singer-songwriter Maluma is the star of the Versace Spring/Summer 2022 men's campaign.
As part of the campaign, displayed as a camera film reel, Maluma is captured in a series of photos wearing Spring/Summer 2022 styles including fuchsia and aquamarine suiting, as well as a burgundy varsity jacket. Shot by photographic duo Mert Alas and Marcus Piggott, Maluma is also joined by his dog Buda.
The 27-year-old star previously collaborated with the Italian luxury brand, wearing the brand on stage and at the 2021 Met Gala, where he accompanied Donatella Versace on the red carpet, in an all-red, cowboy-inspired leather suit.
His other forays in fashion include a limited edition ready-to-wear collection in collaboration with Olivier Rousteing’s Balmain, which launched in April. He also starred in Saks Fifth Avenue's Spring 2021 campaign alongside Tiffany Haddish and appeared in Balmain's Resort 2021 menswear lookbook, among other partnerships.
"When I met Maluma for the first time, immediately I felt his energy and his engaging personality," said Donatella, in a news statement. "He's a forward-thinker and never scared to challenge himself. He's the kind of man that makes a difference and makes the world a better place — this makes him the perfect Versace man."
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