Malone Souliers opens first UK store with Mayfair debut
Footwear and accessories specialist Malone Souliers has opened its first UK physical store with a debut in the heart of Mayfair on Mount Street. The brand is also stocked in a variety of high-end department stores.
The “immersive flagship” is described as a “love letter to the city we have called home since our foundation in 2014, the store is our way of celebrating the magic of physical retail”.
Inside the location, “customers will be treated to an up-close and personal experience of Malone Souliers’ personalised service, time-honoured craftsmanship and daring approach to design”, we’re told.
The flagship covers two floors with a 977 sq ft ground floor space and a 653 sq ft basement.
The overall interior design, furniture and fixtures “pay tribute to our most recognisable design codes, from curved walls that reference the iconic form of the Maureen mule to shelving inspired by our signature cross-straps”.
As well as offering new collections from the label, the store has a dedicated area to “showcase the many different design options on offer in classic styles such as the Maureen, Laney and Marion”.
The company also said the location aims to “offer an extra level of service that fully expresses our founder Mary Alice Malone’s passion for the craft and creation of footwear. All staff members will be trained by Cordwainers so that they have a deep, technical understanding of how our shoes are made, fitted and maintained”.
And it will offer bespoke services such as the newly launched Made-To-Order service.
Meanwhile, the store will “become a hub for the Malone Souliers community in London, offering a calendar of talks, exhibits and workshops that explore our vision of progressive luxury and Mary Alice’s many inspirations”.
Copyright © 2022 FashionNetwork.com All rights reserved.