Mallet links with Transport for London on footwear capsule

By

Nigel TAYLOR

Published
Feb 1, 2023

Some fashion collaborations aren’t that immediately obvious. Take premium British brand Mallet London which has partnered with Transport for London (TfL), to produce a limited edition capsule footwear collection.

The links are that London is home to Mallet co-founder and Creative Director, Tommy Mallet, “and constantly serves as inspiration to the brand”, while the London Tube network “is central to experiencing the city”.

So the collaboration has given birth to a "two pack" of Mallet’s stalwart Knox trainers that also celebrates the 90th anniversary of the system's iconic Tube map. Mallet has included a monochromatic take on the historic map for the two new designs.

Ads

Both the black and white colour options feature the legendary schematic illustration of the network, the black in reflective silver, and the white coming in a tonal whiteout upper. Each pair comes with Mallet and TfL branded keychains, embossed collaborative heels and a lace shroud that doubles as a card holder.

“Although the brand Mallet London is stocked worldwide in some of the biggest department stores across the globe, the heart of the brand will always be in London which is how the Mallet X TfL collaboration came to be,” said Tommy Mallet.

Co-founder Evren Ozka added: “This is one of the proudest moments in the history of the Mallet London brand story, so far. Collaborating with such an iconic institution and a huge part of London culture, which fits seamlessly with our own brand messaging."

Ellen Sankey, Brand Licensing Manager at TfL, also said: “Seeing how Mallet… is using our iconic Tube map in their designs, shows how innovatively our heritage and assets can be used to give consumers a new way to represent this wonderful city.