×
2 513
Fashion Jobs
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Speke Cdh
Permanent · SPEKE
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
BOOHOO GROUP
Technical Delivery Manager
Permanent · MANCHESTER
BOOHOO GROUP
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Senior CRM Automation Executive
Permanent · MANCHESTER
BOOHOO GROUP
Senior Project Manager
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Team Manager - Twilight Shift
Permanent · WELLINGBOROUGH
ESTEE LAUDER
Clinique - Consultant - Boots Oracle, Reading - 11 Hours, 2 Days (Sat. Sun.) - Part Time, Permanent
Permanent · Reading
ESTEE LAUDER
Clinique - Consultant - Harrods, London - 37.5 Hours, 5 Days - Full Time, Permanent
Permanent · London
Ads
Published
May 12, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Major Mulberry launch sees Lily line going carbon-neutral

Published
May 12, 2022

Mulberry has just launched its first carbon-neutral collection with a name “inspired by Mulberry’s commitment to becoming net zero by 2035”.


Mulberry



Lily Zero comprises 12 styles from its Lily bag family, that are “fully carbon-neutral from field to shop floor”.

The Lily line-up has been around since 2010 so it’s clearly a brand favourite and a good place to start for its full-carbon-neutral offer.

It’s a “soft and supple day-to-evening chain bag” that comes in a variety of sizes and styles, including both original and Top Handle, all featuring the brand’s Postman’s Lock hardware.

The Lily Zero range is being made in the firm’s Somerset factories, using carbon-neutral leather from a tannery in Germany that measures, reduces and offsets its carbon emissions. 

That leather is also used on all Mulberry’s Heavy Grain styles, making up 26% of the AW22 collection. 


Mulberry



The company has worked closely with the tannery for over a decade and has now also undertaken a Life Cycle Assessment to analyse the full carbon emissions of the range, including components, transport, and packaging, all of which have been additionally offset with the World Land Trust, Mulberry’s carbon offsetting partner.

The new supporting Lily Zero campaign “looks to the future, imagined as an ethereal, futuristic landscape, further enhanced through an Instagram AR filter”. The filter opens a portal that allows the user to “fully immerse themselves in the surreal environment, as well as virtually try on the new Lily”.

Copyright © 2022 FashionNetwork.com All rights reserved.