×
2 302
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots-Liverpool Street, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots-Handforth Dean, Wilmslow - 15 Hours / Week - Part Time, Permanent
Permanent · Wilmslow
ESTÉE LAUDER
Clinique - Consultant - Bentalls, Kingston- 21.5 Hours / 3 Days / Week - Part Time, Permanent
Permanent · Kingston upon Thames
ESTÉE LAUDER
la Mer - Business Manager - Flannels, Meadowhall - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Sheffield
ESTÉE LAUDER
Clinique - Consultant - Boots - Cribbs Causeway, Bristol - 17.5 Hours / 3 Days - Part Time, Permanent
Permanent · Bristol
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots, Warrington - 17 Hours - Part Time, Permanent
Permanent · Warrington
ESTÉE LAUDER
The Estée Lauder Companies - IT Service Desk Manager UK
Permanent · Fareham
ESTÉE LAUDER
Clinique - Consultant - Boots, Bishops Stortford - 7.5 Hours - Part Time, Permanent
Permanent · Bishop's Stortford
JOHN LEWIS
Contract Sales Manager
Permanent · DARWEN
PUMA
Cobra Puma Golf - Sales Support Coordinator
Permanent · Castleford
JOHN LEWIS
Loss Prevention Partner
Permanent · LEICESTER
HEAD OFFICE
Team Manager/Chef Victoria Head Office
Permanent · LONDON
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
DR. MARTENS
Finance Analyst
Permanent · LONDON
MULBERRY
Lifetime Service Centre, Raw Materials Stock Coordinator
Permanent · CHILCOMPTON
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip Officer
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen Decision Intelligence Manager
Permanent · LONDON
ON RUNNING
Technical Representative
Permanent · LONDON
DEBENHAMS
Business Development Manager
Permanent · LONDON
Ads
By
AFP-Relaxnews
Published
Oct 19, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

MAC, CoverGirl and Milk cosmetic brands come out top in terms of gender diversity

By
AFP-Relaxnews
Published
Oct 19, 2018

The male beauty industry is booming, and consequently, inclusive campaigns are more on trend than ever.


According to a new study by the beauty app Perfect365, 68% percent of Millennials and Generation Z beauty fans believe that there is more overall acceptance toward men wearing makeup than in the past. Furthermore, almost 60% of respondents believe that the current trend of gender inclusivity for beauty products is more than just a fad. And some 54% of the app users surveyed said that they personally know a man who wears cosmetics.

Naturally, Millennial and Generation Z consumers are taking note of the brands that have championed this diversity by starring men in their beauty campaigns. However, just 53% percent said that they thought brands were doing enough to for inclusivity, with MAC, CoverGirl and Milk Makeup being revealed as the brands doing the most for the cause. Anastasia Beverly Hills, NYX Cosmetics, Make Up Forever and Tarte were also among those labels singled out as being inclusive towards men.

The last few years have seen a host of male beauty vloggers and influencers achieve unprecedented levels of fame -- with stars like Patrick Starr, James Charles and Jeffree Star leading the male beauty movement. Brands, in turn, have been quick to pick up on the appetite for inclusive beauty products, with MAC teaming up with Starrr on multiple collections and prestige beauty house Chanel putting its stamp of approval on the movement with the launch of its ‘Boy de Chanel' beauty line this fall.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.