Mar 17, 2022
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M&S will be lead sponsor of televised Concert for Ukraine

Mar 17, 2022

M&S has become the lead sponsor for an upcoming UK nationally televised ‘Concert for Ukraine’ fundraiser.

The two-hour event on ITV will take place on 29 March with the commercial broadcaster aiming to raise well over £3 million in sponsorship and ad revenue, all of which will be donated to Disasters Emergency Committee (DEC), reports Campaign. However, it is thought the organisers are hoping to raise a much larger, seven-figure sum.

Campaign reported that the line-up of presenters and musicians for the concert, which will be broadcast across ITV, STV, ITV Hub and STV Player, are expected to be revealed over the coming days. How much exposure M&S will receive  as lead sponsor has also yet to be revealed.

The Concert for Ukraine show will feature performances from musical artists, as well as short films highlighting relief efforts being made in Ukraine and the experiences of people affected by the Russian invasion. Viewers will be invited to donate money to the cause throughout the evening. 

Stuart Machin, M&S's chief operating officer, said: "Watching this escalating humanitarian crisis, we all want to find a way to make a difference. At M&S, we are doing everything we can to help the people of Ukraine, whether that's through charity donations, sending urgent product supplies, launching customer giving in our stores or job opportunities for refugees. 

"Our customers and colleagues have already been incredible in their response and by getting behind ITV's Concert for Ukraine, it gives us all another way to show our support and raise vital funds for those so urgently in need.”

M&S is among a number of major UK retailers also offering employment to Ukrainian refugees fleeing the war with Russia. Alongside ASOS, M&S is part of a consortium representing 45 businesses in talks with the government to offer employment and accommodation to refugees.

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