×
1 584
Fashion Jobs
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
By
Reuters
Published
Aug 19, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

M&S expands online platform with more guest brands

By
Reuters
Published
Aug 19, 2021

British retailer Marks & Spencer is to add more guest clothing and footwear brands to its website, including FatFace and Jones Bootmaker, after an initial wave of brands increased traffic and attracted new customers.


Craghoppers



M&S Chief Executive Steve Rowe said last year the group, still Britain's biggest clothing retailer by value, was shifting strategy and would sell other brands to broaden its appeal.

In January, M&S purchased the Jaeger brand and in March launched 'Brands at M&S', selling labels such as Hobbs, White Stuff and Joules on its online platform. Over the summer kidswear brands were added to the platform including Clarks shoes and stationery brand Smiggle.

Other new brands launched on Monday include Albaray, Celtic & Co, Craghoppers and Frugi.

Brand Director at Craghoppers, James McNamara, said: "We have been very focused on making our technical outdoor clothing as sustainable as possible and it's certainly paying off by being chosen by M&S to be their first outdoor clothing offering. We firmly believe that our mix of sustainability, style and performance will resonate well with current and future customers of M&S."

"Early results on brands driving frequency have been encouraging, with traffic on M&S.com increasing and new customers who buy into a guest brand returning to make their second purchase nearly 10 days sooner than those who didn’t buy into brands," M&S said. Importantly, brands also continue to attract new customers," it said.

Whilst ‘Brands at M&S’ is predominantly an online offer, M&S plans to extend an in-store trial to five stores. Rowe believes the COVID-19 pandemic has masked progress the 137-year-old M&S has made in its latest attempt at a turnaround after decades of failures.

Last month Chairman Archie Norman said the group will surprise people with its financial performance.

Additional reporting by Sandra Halliday

© Thomson Reuters 2021 All rights reserved.