May 9, 2016
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M.i.h Jeans opens UK pop-up shop

May 9, 2016

It's been ten years since denim brand M.i.h Jeans first launched, and the label is celebrating the anniversary with a new pop-up shop and an archive capsule collection.

Photo: M.i.h Jeans

The M.i.h pop-up store is located on the Upper James Street in Soho, London, and was designed by award winning designers Matteo Fogale and Laetitia de Allegri. It features a floral installation designed by Silka Rittson-Thomas of the TukTuk Flower Studio, as well as a selection of vintage furniture hand-picked by M.i.h founder Chloe Lonsdale.

The brand teamed up with LA candle brand Le Feu de L’eau to create a bespoke indigo candle, and the store also sells retro, round-framed sunglasses with blue lenses from New York brand Illesteva as well as fun 70s style iron-on patches, which can be applied at the store's Patch Bar.

M.i.h's new pop-up will be open throughout May. This month also sees the launch of the Cult Denim Project, a 10-piece limited edition capsule collection of the bestselling denim pieces from the M.i.h archive. This features pieces such as the cult button-up 70s Dress, the Topanga Jean, the Berlin Jean, the Decade Skirt, the Painters Parka and the Boiler Suit.

The brand says: "Each piece embodies the blue-jean spirit and represents everything M.i.h loves about denim." The collection will be sold in the new pop-up store, online, and in selected prestige accounts around the world including Selfridges (UK), Reservoir (LA), Le Bon Marche (Paris), Beams (Japan), Hoyer (Norway), La Rinascente (Milan), Illum (Copenhagen) and Net-a-Porter.com.

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