×
6 336
Fashion Jobs
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Full Time Stock Lead Associate, Regent Street
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 11hrs
Permanent · Aberdeen
HOMESENSE
Loss Prevention Officer - Full Time tk Maxx & Homesense Maidstone
Permanent · Maidstone
WAITROSE
Customer Delivery Driver- Coulsdon Customer Fulfilment Centre
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · LONDON
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Braehead
Permanent · Renfrew
LEVI'S
Digital Marketing Manager
Permanent · London
DR. MARTENS
Employee Relations Manager UK & eu
Permanent · LONDON
NEXT
Stock Coordinator - Lincoln Valentine Retail Park
Permanent ·
HARVEY NICHOLS
Facilities Manager
Permanent · LEEDS
FRASERS GROUP
Performance Marketing Manager
Permanent · STRETFORD
RAINS
Category Sales Manager, Bags And Accessories, UK
Permanent · LONDON
PRIMARK
Retail Construction Project Manager
Permanent · READING
ASOS
Finance Manager
Permanent · LONDON
L'OREAL GROUP
Lancôme, Deputy Business Manager, 1.0, Peter Jones London
Permanent · London
L'OREAL GROUP
Kiehl's Solo Account Manager, 1.0, Tunbridge Wells
Permanent · Royal Tunbridge Wells
NEXT
Sales Manager - Nottingham Giltbrook
Permanent · NOTTINGHAM
NEXT
Delivery Coordinator - Icon o2 Clearance
Permanent · LONDON
NEXT
Delivery Manager - Glasgow
Permanent · GLASGOW
NEXT
Delivery Coordinator - Newry Quays
Permanent · NEWRY
NEXT
Van Driver - Manchester Trafford
Permanent · MANCHESTER
ESTÉE LAUDER
Tom Ford - Assistant Business Manager - Harrods - 37,5hrs
Permanent · London
Ads
By
AFP
Published
Apr 20, 2021
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

LVMH, Prada and Cartier join forces on blockchain

By
AFP
Published
Apr 20, 2021

Luxury groups LVMH and Prada along with Cartier announced Tuesday they are joining forces on a blockchain that will allow consumers to authenticate their goods.


A 2020 campaign from Louis Vuitton



Called the Aura Blockchain Consortium, the initiative will offer a secure method for consumers to access information about to a product's history, including the materials used and craftmanship.

Luxury groups have long worried about fake copies of their products, and they are keen to let customers know about how they are made in order to build their brands.

"Consumers can easily and transparently follow a product's lifecycle, from conception through distribution, with trusted data throughout, and thus strengthen their relationship with their favourite luxury brands," the companies said in a statement.

A blockchain is in essence a ledger that is shared publicly. They are used by cryptocurrencies as transactions can registered securely and followed publicly, but blockchains are also being used for recording a variety of information to be shared publicly.

The Bulgari, Cartier, Hublot, Louis Vuitton and Prada brands are already active on the platform, the statement said, adding that discussions were underway for others to join.

LVMH Managing Director Toni Belloni called the blockchain "a great opportunity for our sector to strengthen our connection with customers by offering them simple solutions to get to know our products better."

He said he hoped other luxury goods makers would join the consortium.

"By joining forces with other luxury brands on this project, we are leading the way on transparency and traceability."

LVMH is the worlds' leading luxury group, uniting dozens of brands including Bulgari, Christian Dior, Givenchy, Kenzo and Tiffany and Company.

Cartier is part of the Richemont, which is the world's number two luxury group that also owns penmaker Mont Blanc and a number of watchmakers.

Copyright © 2023 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.