Sep 17, 2015
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LVHM's Fresh to open new London flagship store

Sep 17, 2015

LVMH-owned skincare and beauty brand Fresh is set to open its second UK store in November. The new flagship will be located on 17 Monmouth Street.

Photo: Fresh

It will measure 762 sqft. and sell Fresh's full lifestyle presentation. This includes skincare, haircare, bodycare and fragrances.

Momouth Street, which is located in Seven Dials, Covent Garden, has seen a lot of new signings recently, including Club Monaco and Larsson & Jennings.

Jean Marc Plisson, CEO, Fresh Inc, said: “The cosmopolitan feel and the unique blend of independent boutiques, was what first drew us to Seven Dials. This location will give consumers in the area, both domestic and tourist, the opportunity to experience Fresh in a location which fits the artisanal, experimental, heritage values of the brand. We are very pleased to be opening our second store on Monmouth Street in the heart of Seven Dials."

Fresh already has a London store in Marylebone.

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