Luxury resale site Cudoni launches Millie Mackintosh edit

By

Barbara Santamaria

Published
Nov 21, 2019

Cudoni, the London-based luxury resale service, has teamed up with former Made in Chelsea star Millie Mackintosh to sell an exclusive fashion edit and raise funds for Maggie’s, a charity supporting people who live with cancer.

Her selection is made up of pieces from her own wardrobe, including dresses by Temperley and Isabel Marant, a Burberry trench coat, Gianvito Rossi heels and other covetable items. 

All proceeds will go to Maggie’s, said the luxury marketplace. Re-launched in 2017, the firm sells pre-loved designer products such as clothing, handbags, jewellery, accessories and shoes from the world’s most expensive brands including Chanel, Dior, Hermes, Louis Vuitton and Yves Saint Laurent.

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Last year it raised £425,000 in a funding round led by Giles Brook, CEO of Vita Coco EMEA; Matt Cooper, chairman of Octopus Investments; Paul Schneider, global head of product at Exane BNP Paribas; and Keith MacDonald, a partner at Ernst & Young, among others.

The past few months have seen several fashion brands enter the resale space, with Farfetch and Burberry leading the wave of investment into the second-hand luxury resale market as consumers look for more environmentally-friendly ways of shopping. 

According to research from Boston Consulting Group, the second-hand luxury resale industry will account for nearly 10% of the entire luxury market by 2021.

Commenting on the partnership with Cudoni, Millie Mackintosh said: “I’m thrilled to be working with Cudoni to sell a range of luxury items from my wardrobe in aid of Maggie’s - a charity close to my heart that support those affected by cancer.”