Luxury repairs service The Restory opens in Selfridges London
A space dedicated to restoring shoes, handbags and leather goods to give them a new lease of life has opened on the ground floor of the Selfridges flagship store on Oxford Street.
The Restory will be offering luxury shoppers the opportunity to bring their luxury items for revival, as more and more consumers turn to new ways of shopping and services as an alternative to consumerism.
Founded by Vanessa Jacobs, The Restory is opening at Selfridges London this week following a successful lunch at Selfridges Trafford in July.
Items dropped off at the two Selfridges stores are sent to The Restory’s London-based atelier, where they are professionally assessed and quoted before an elite team of artisans undertake any required work.
Last year the business was invited to take part in Farfetch’s 12-week Dream Assembly programme alongside ten other start-ups, and the service was announced as one of Walpole’s 2019 Brands of Tomorrow.
Speaking about the Selfridges launch, The Restory founder Vanessa Jacobs told Walpole: “Selfridges is not only one of the most innovative retailers in the UK, they also notably support initiatives in favour of upcycling and sustainability. We’re thrilled to be working with them.”
Eleanor Robinson, director of accessories at Selfridges, added: “The Restory champions the longer life cycle of luxury goods, supporting the notion of a circular economy. In our London and Manchester stores, customers will be able to experience and learn about the restoration process, as well as see The Restory’s amazing results first hand. Real luxury is found in craftsmanship and longevity. The Restory’s Services reflect this sentiment and enhance Selfridges’ luxury offer overall.”
This month, Selfridges announced the new cohort of its Bright New Things initiative, which highlights a group of sustainable fashion and homeware designers. The luxury department store aims to make at least half of its products better for people and the planet by 2022.
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