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Translated by
Nicola Mira
Published
Oct 10, 2018
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Luxury menswear label Kiton launches new KNT line in New York

Translated by
Nicola Mira
Published
Oct 10, 2018

Luxury menswear label Kiton, founded by Ciro Paone in Naples in 1968, has chosen its New York store to host the launch of the new urbanwear line KNT, which was previewed last January at the Milan Men’s Fashion Week.


Mariano and Walter De Matteis in the ad campaign for KNT

 
KNT is the first collection designed by twin brothers Mariano and Walter De Matteis, the third generation of the family which owns Kiton. It combines Kiton’s hallmark elegance with a more contemporary feel, targeted at modern-day globetrotters.
 
The line is produced in Italy, and its Autumn/Winter 2018-19 collection features a series of monochrome menswear looks to mix and match: an overcoat, a casual jacket, a suit, two pairs of sport trousers, two shirts, three sweatshirts and four sneaker models. The signature colours are black, white, charcoal grey and navy, and the fabrics used are some of Kiton’s luxury fabrics, like 14 micron wool, worsted cashmere and a cashmere and linen blend.

KNT’s advertising campaign was created by Italian director and photographer Francesco Carrozzini, with the De Matteis twins as the line’s ambassadors.
 
In 2017, Kiton generated a revenue of €127 million, up 7% over the previous year, and the forecast for 2018 is a repeat of the same trend.

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