Luxe UK retailer END. opens in heart of Milan

By

Sandra Halliday

Published
Feb 28, 2023

Luxury British fashion retailer END. Has been opening new stores in its domestic market of late and now it’s also moving abroad with the debut of END. Milano, its first overseas location.

The company said it’s a “ground-breaking store” that sees it “tap into its longstanding online following in the city, providing an immersive physical space aimed at deepening community connection, celebrating world-renowned fashion brands and spotlighting emerging talent”.

Located at Via Mercanti 21, it’s “in the cultural heart of Milan and represents END.’s most ambitious concept to date, occupying three storeys of premium retail space for customers to explore and connect with a curated selection of brands, many debuting for the first time in Milan”. 

END. Milano features marble and maple finishings, with the addition of marble terrazzo and Portofino timber to localise the design experience. It also has what the company said is “an awe-inspiring”, triple-height atrium and a dedicated womenswear floor with a view of the Duomo di Milano.

The basement and ground floors carry a comprehensive offer of menswear labels and a dedicated sneaker zone. The ground floor will also be a space for its “extensive” lifestyle offering, with skincare products, fragrances, cosmetics, homeware and “thought-provoking publications”. 

The company has a full schedule of events and exclusive product launches planned in the weeks and months ahead to support the store’s debut.

CEO Parker Gundersen said: “Creating inspiring retail concepts is a key element of our strategy at END. and I’m so pleased with how well this project has come together in Milan. It’s a beautiful space located right in the heart of the city and we feel proud and privileged to have a space like this to welcome our existing community as well as new customers getting to know END. for the first time.”