×
480
Fashion Jobs
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
Advertisements

LuisaViaRoma joins forces with Chinese luxury e-tailer Secoo

Translated by
Nicola Mira
Published
today May 9, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Renowned Florentine multibrand retailer LuisaViaRoma and Secoo, one of China’s leading luxury e-tailers, have announced a partnership deal that is expected to become operational by mid-June, a key element in the internationalisation strategy being deployed by both parties.
 

LuisaViaRoma is featuring the Tom Sachs x Nike Mars Yard Overshoe model for a select clientèle - Facebook


The deal will enable the Florentine store, led by Andrea Panconesi and celebrating its 90th anniversary this year, to connect 500 out of the 600 labels it distributes, especially those on its e-shop, with the millions of high-end customers on Secoo.
 
The Chinese luxury e-tailer “will establish a more robust brand portfolio, tapping the 500 fashion and luxury brands linked with the Florence-based retailer. In return, Secoo will put at LuisaViaRoma’s disposal its know-how in the fields of mobile payments, order fulfilment and logistics,” stated the two companies in a press release.

Last year, LuisaViaRoma devised an international expansion plan hinging on a series of agreements with leading foreign partners, in order to deploy growth strategies in high-potential markets.
 
Secoo, founded in 2008 by Rixue Li, is also pursuing a strategy of international expansion. It opened a branch in Milan, which Secoo regards as a key city for the luxury industry, and last year it appointed  Federica Marchionni as international general manager.
 
According to Marchionni, “with Secoo’s 27 million high-end consumers, this collaboration is a win-win strategy which will enable both companies to exploit the web-based opportunities emerging in China. While LuisaViaRoma will strengthen its reputation in China, Secoo will consolidate its relationship with luxury labels.”
 
Secoo sells a vast range of products, from watches to cars, and has a catalogue of 300,000 items from over 3,000 international and Chinese brands. In 2018, the group generated a revenue of $783.6 million, equivalent to a 44% growth over 2017. As for LuisaViaRoma, in 2018 it reported a revenue of €124 million, 95% of which was generated online. To fête its 90th anniversary, it has announced a major show in Florence during Pitti Uomo, organised by Carine Roitfeld.

Copyright © 2019 FashionNetwork.com All rights reserved.