×
1 118
Fashion Jobs
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
ESTÉE LAUDER
Clinique - Consultant - Boots, Inverness - 18 Hours - Part Time, Permanent
Permanent · Inverness
RELY RECRUITMENT
Head of Finance / Finance Manager
Permanent · LONDON
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
Translated by
Nicola Mira
Published
Nov 4, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Louis Vuitton succumbs to Chiara Ferragni mania

Translated by
Nicola Mira
Published
Nov 4, 2021

With more than 25 million Instagram followers, Chiara Ferragni is one of the world's leading fashion influencers. Ever since she sent the Tod’s share price skyrocketing in April, the day after it was announced she had joined the footwear group’s board of directors, the Italian influencer’s own reputation has been soaring. Fashion and luxury brands are falling over themselves to work with Ferragni in order to tap into her web audience, and Louis Vuitton is the latest to succumb to Chiara Ferragni mania.


Chiara Ferragni - Instagram


Now that the LVMH group’s leading label has chosen Ferragni to promote its latest shoe model, the LV Archlight Slingback, she can add a prestigious new name to her résumé.

Louis Vuitton art director Nicolas Ghesquière drew his inspiration from the label’s iconic LV Archlight sneaker to create a new high-heel model with a couture twist.

The campaign was lensed and filmed in the streets of Milan and in the gardens of Casa degli Atellani, a historic palazzo home to the vineyards of Leonardo da Vinci. It features the influencer/entrepreneur, dressed in Louis Vuitton and flaunting the label’s new slingbacks, promenading around and playing with her dog.
 
This is not the first time that Ferragni has teamed up with a prestigious luxury label, having already collaborated with Dior and Chanel. But the partnership with Louis Vuitton marks a new milestone, as Ferragni herself said in a post on her Instagram account: “I’ve always been a big Louis Vuitton fan, and now I can say that one of my childhood dreams has come true.”

After Intimissimi, Pantene, Amazon, Swarovski, Pomellato and Evian in recent years, as well as Nespresso, Ghd, Hublot and Bulgari in recent months, Ferragni can add the name of Louis Vuitton to her trophy cabinet.

Copyright © 2022 FashionNetwork.com All rights reserved.