Dec 22, 2020
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Louis Vuitton menswear pre-fall 2021: Fashion for contemporary conformists

Dec 22, 2020

Virgil Abloh unveiled his latest menswear collection for Louis Vuitton, ideas for pre-fall 2021 that played on the concept of conformity even as he subverted traditional style with unorthodox materials and unexpected finishes.

Louis Vuitton - Menswear - Pre-Fall 2021 - Photo: Louis Vuitton

Abloh cautioned that he wanted the idea that “Louis Vuitton investigates the mundane dress codes of an establishment in evolution,” after a period of progress in fashion.
Hence, classical sailors peacoats are embossed with a techy industrial Louis Vuitton logo running up the sleeve; while Damier-print trench coats are souped up in a muddy abstract expression hue.

Louis Vuitton - Menswear - Pre-Fall 2021 - Photo: Louis Vuitton

Again blending sportswear with chic, he placed four white zippers in an LV pattern on a jet black nylon splash jacket; before revamping jerkins in Damier salt print.
Though Abloh’s models respect the typical values of military manliness; he shot the lookbook at a Marine airfield.  His new two-button Damier dry wool suit, with his now-signature holster man-bag paired with classic monogram sandals, is seen on a model who poses in front of a Canadair CL-415, the world’s best turboprop firefighting aircraft. His suits were languid and sleek, though Vuitton has never had a reputation as a powerhouse brand when it comes to tailoring.

Louis Vuitton - Menswear - Pre-Fall 2021 - Photo: Louis Vuitton

Though the outstanding looks were the all-black donkey jacket in shearling and empreinte leather; the micro Monogram-print denim suit or the flight jacket worn with a matching hat in an offbeat galaxy blue print.
The house called it Abloh’s “ongoing transformation of elitist codes into symbols of inclusivity.”  And his statement passages – like an embossed green leather caban which read Don’t Let Your Day Job Define You or an intarsia sweater reading Separate Fashion from Fiction definitely managed to do just that.

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