Louis Vuitton drops out of Parisian calendar this season
Louis Vuitton has dropped out of the Paris calendar. LVMH's flagship brand was already on the official program, with a slot scheduled for March 9, the last day of the French capital's womenswear fashion week, at 2.30 PM, but has postponed its virtual presentation by one day, meaning that it will now be unveiling its latest collection at 2.00 PM on March 10.
First revealed by Italian fashion daily MF Fashion, the news was confirmed to FashionNetwork.com by a Louis Vuitton spokesperson, who did not provide further details. Fashion fans will therefore have to wait one more day to discover the women's ready-to-wear collection for Fall/Winter 2021-22 designed by the house's creative director, Nicolas Ghesquière
With the current pandemic situation, these sorts of program changes have become common, even at the last minute, and are often part of new communications strategies being adopted by fashion houses.
Indeed, Louis Vuitton is not alone in choosing to push its digital presentation back until just after Paris Fashion Week. Alexandre Mattiussi, for example, has decided to reveal the new AMI collection in the days following the French event, on March 11, while Kenzo's presentation has been moved to March 26.
Not to mention the chaos currently reigning over this February and March's fashion weeks, which include several overlapping presentations between New York, Milan and Paris. On Friday, February 26, for example, American designer Tom Ford will be revealing his collection for next Winter right in the middle of Milan Fashion Week, while on March 5, Italy's Versace will show during Paris' womenswear week.
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