Louis Vuitton launches new gifting collection
Louis Vuitton is getting into the festive spirit with a new collection entirely dedicated to gifting.
'The Art of Gifting' will be launched by the luxury fashion house in January, according to a report in WWD. The date makes it too late for Christmas shoppers, but is perfectly-timed for getting a head start on New Year's resolutions.
The collection will reportedly feature 30 homeware products and accessories, divided into the categories of 'The Joy of Writing', 'The Joy of Decorating' and 'The Joy of Gaming'. Notebooks, desk blotters, teddy bears and yo-yos all feature in the line-up, which pays homage to the brand's history, including a catalogue from the 1920s. As befits a label famous around the world for its monogrammed handbags, suitcases and trunks, the new Louis Vuitton collection will see its symbolic logo stamped on multiple pieces.
Gifting is no foreign concept to Louis Vuitton -- the brand already has an interactive online experience titled 'The Gift Workshop', which it rolled out ahead of the holiday season. The experience lets users pick out accessories based on the personality type of their recipient.
The move is the latest in a series of shakeups at the house, which released its first fragrance collection since the 1920s earlier this year. The seven women's scents were launched in September, via a campaign fronted by French actress Léa Seydoux.
'The Art of Gifting' is set to launch in-store worldwide on January 2, priced from €90 - €850 (approximately $94 - $887).
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