Long Tall Sally launches campaign styled by children

By

Barbara Santamaria

Published
Jun 1, 2017

Long Tall Sally, the destination of choice for tall women worldwide, asked a group of girls to style outfits for women in a new campaign celebrating that fashion has no rules.

The campaign was created after a new study revealed that 78% of women felt they were more confident about choosing outfits when they were kids, and 80% said they simply  "wore what made them happy" up until the age of 10. According to the survey, 65% of women feel they no longer have fashion confidence.

Conceived to remind people to be fearless, the campaign aims to encourage women to tap into their inner child and not feel restricted by perceived "fashion rules”.

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Six women aged 23-47 were selected for the campaign and paired with 'Little Stylists' - children six- to eight-years old who selected and styled a complete outfit for their models.

"The children all jumped in right away and had so much fun putting the different outfits together," said Camilla Treharne, creative director of Long Tall Sally.

"One of the girls commented that she chose a polka dot dress for her model because 'dots make me happy, and I want my lady to be happy.' This perfectly sums up why we created the campaign: We don't want women to find it daunting getting dressed; we want to remind them to have fun with fashion and feel confident with their own style."

Long Tall Sally’s #StyleHasNoRules campaign was directed by celebrated '90s British supermodel Jade Parfitt.