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Nicola Mira
Jan 24, 2020
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London Show Rooms reveal new British design talent at Paris Fashion Week Men’s

Translated by
Nicola Mira
Jan 24, 2020

The London Show Rooms, created by the British Fashion of Council in 2008 and, since 2017, part of Parisian trade show Tranoï, are a showcase for emerging British fashion designers during the Paris fashion weeks. 


After being staged in recent seasons at an off-centre location in rue de la Roquette, the event has moved to a new venue, the Atelier Richelieu, the ideal, effervescent setting for attracting a crowd of buyers, fashion industry professionals and media people. 
The latest edition of the London Show Rooms presented 16 designers, all UK-based, the ebullient mood a contrast with the subdued ambience at the Tranoï trade show in Place de la Bourse - the event has pledged to reinvent itself next year, after recently changing its management team.

Among the new names at the London Show Rooms, London-born designer Priya Ahluwalia and her Ahluwalia label. Ahluwalia, a graduate of Westminster University, won the H&M emerging designer competition in 2019, and presented a streetwear collection markedly influenced by her Indian-Nigerian roots and London upbringing. Ahluwalia’s looks, mostly fashioned out of inventory-clearance and second-hand fabrics, are big on vivid prints, and feature shorts with typical 1980s sport jackets, all-denim outfits and flowing suits with colourful panels.
For the Paris Fashion Week Men’s, Ahluwalia also presented a series of vintage-style, brightly-coloured items in collaboration with Adidas, matched with SC Supercourt sneakers. 
It was a Parisian debut for Ahluwalia, first spotted at Opening Ceremony and now distributed at Browns and at Ssense in Montreal.

Hatton Labs

Another label that was seen and worn by designers at the show was jewellery brand Hatton Labs. Founder Jack Cannon is a designer who hails from Hatton Garden, London’s jewellery district.
Inspired by his milieu, Cannon has produced a jewellery collection heavily influenced by street culture. Hatton Labs products are conceived using 3D design and printing, and include the Smiley and Chinatown rings, pendants combining pearls and chains, gold-and-silver bracelets and a plethora of padlocks and carabiners attached to chains of various shapes and sizes. 
Hatton Labs is a hit with many British celebs and is available at Selfridges, Browns, Farfetch and End. 

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