London’s Seven Dials to welcome new male beauty retailer

By

Barbara Santamaria

Published
Oct 27, 2016

A new beauty retailer dedicated to men’s products is set to open its debut store at Seven Dials, in the heart of London’s West End, in late October.

The new British retailer, called Beast, will open a 1,400 sq ft store at 19 Earlham Street, stocking a range of high quality male beauty products and fragrances. Beast will trade from the ground floor level, while the basement will be used for the brand’s e-commerce operations.

“We are delighted to launch our first ever store in Seven Dials amongst some fantastic menswear and men’s lifestyle brands. Becoming a part of the internationally renowned Seven Dials line-up will elevate our business to the next level and is a dream launch location in London,” said Beast Founder, Steve Banks.

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The store will be designed by creative agency Nirvana CPH to features a fresh and clean look.

“Beast are a perfect addition to the line-up, offering a range of some of the best male beauty products on the market that will appeal to the cosmopolitan, international demographic who shop at Seven Dials and complement the retail brands throughout the destination,” commented Sam Bain-Mollison, Head of Group Retail Strategy and Leasing at Shaftesbury.

Other men's brands that have found a home on Earlham Street include Brooks B1866, Carhartt W.I.P, Farah, Finisterre and Peter Werth. French-Swedish sportswear brand Ron Dorff also opened a store on the street earlier this year.