Loewe will open an Ibiza pop-up shop for the third summer in a row
Loewe is back in Ibiza this summer. For the third summer in a row, the luxury company is finalizing the preparations for its pop-up shop at the island’s Museum of Contemporary Art.
The space will open during the peak summer months, from June 30 to the end of August. The store’s exclusive selection of products will center on the brand’s Paula’s Ibiza collection, which was created in collaboration with the iconic boutique known for its nature-inspired prints.
The collection is made up of tops, skirts and dresses, as well as accessories like bags, wallets, handkerchiefs, towels and shoes. In conjunction with the pop-up shop, the museum’s lobby will display a series of vintage 1980s pieces from Paula’s private archives.
As part of the collaboration, Loewe’s Puzzle and T Pouch bags have been adorned with a leather parrot applique using the house’s intarsia technique.
Additionally, the company has announced that it will be the official sponsor of the museum’s summer program. It will support the temporary exhibition of Guerlain Collection drawings, recently loaned out from Paris’ Pompidou Center.
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