×
4 329
Fashion Jobs
SCHUH
Head of Central Merchandising
Permanent · BATHGATE
PRIMARK
Associate Product Owner, Supplier Effectiveness
Permanent · READING
PRIMARK
Product Owner, Core Retail (Finance)
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, New Street
Permanent · Birmingham
GILLY HICKS STORES
Gilly Hicks - Brand Representative, Arndale
Permanent · Manchester
VF INTERNATIONAL
Credit Controller (Strategic Accounts)
Permanent · NOTTINGHAM
L'OREAL GROUP
Credit Controller Apprentice - Manchester
Permanent · Manchester
DR. MARTENS
Assistant Digital & Social Marketing Manager Apac
Permanent · HONG KONG
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent · LONDON
HUGO BOSS UK LTD.
Learning & Development Partner (Corporate)
Permanent · LONDON
HUGO BOSS UK LTD.
Project Coordinator
Permanent · LONDON
GANT
Brand Consultant - Part Time - Gant John Lewis Cribbs
Permanent · PATCHWAY
L'OREAL GROUP
Business Category Manager
Permanent · London
L'OREAL GROUP
Lancôme Deputy Business Manager, 1.0, John Lewis, Oxford Street (Ftc)
Permanent · London
L'OREAL GROUP
Senior Visual Merchandising Manager - l'Oreal Paris - Cpd
Permanent · London
L'OREAL GROUP
Advocacy Brand Manager - Cpd
Permanent · London
L'OREAL GROUP
Warehouse Team Leader - am / pm
Permanent · Manchester
L'OREAL GROUP
Corporate Finance Director (Contract)
Permanent · London
L'OREAL GROUP
Senior Brand Manager – Ldb
Permanent · London
TK MAXX
Loss Prevention Officer (Door Marshall) - Ayr - Full-Time/Permanent
Permanent · Ayr
HOMESENSE
Loss Prevention Officer - Full Time 37.5 Hours - Homesense Watford
Permanent · Grand Londres
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Graduate Manager in Training, Ashford Designer Outlet
Permanent · Ashford
Translated by
Nicola Mira
Published
Mar 28, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Loewe, On drop colourful sportswear collaboration

Translated by
Nicola Mira
Published
Mar 28, 2022

Jointly designed collections between sports brands and luxury labels continue to be extremely popular. Miu Miu has launched a collaboration with New Balance for Spring/Summer 2022, Salomon has teamed up with Martin Margiela, and Roksanda and Fila have given a fresh twist to the Moonboot concept, while Gucci and Adidas have developed a complete collection for Fall/Winter 2022. In the same vein, Loewe has dropped a capsule collection with On Running.

The collaboration between the Swiss sports brand specialised in running shoes and listed on the NYSE, and the Spanish luxury label designed by Jonathan Anderson, is a hymn to sunshine, colours and performance, combining artisanal craftsmanship and high-tech materials while putting sustainability centre-stage.


On x Loewe


The new line will be promoted via a campaign lensed between Carmel-by-the-Sea and the Big Sur in California by Gray Sorrenti, a long-time collaborator of Loewe, who produced a dynamic photo-shoot featuring actress and model Camila Morrone and musician Duckwrth. The collection is available from March 10 and includes sneakers for men and women, notably with Loewe’s reinterpretation of On’s Cloudventure and Cloudrock models.

The shoes are equipped with the Missiongrip external sole and the Speedboard inner-sole plate, with uppers in recycled polyester, a hand-pressed marbled sole, brass eyelets and a mat or iridescent protective layer. The models are available in five colourways: shades of khaki, shades of grey, shades of blue, shades of orange and space blue.

The collection also includes some items of clothing, such as joggers, a waterproof anorak, performance t-shirts and a three-layer unisex parka.

Loewe and On have indicated that the clothes’ colours are finished by hand, and the marble-effect soles are individually hand-crafted. Each pair of shoes is therefore unique. To promote sustainability, the collection uses recycled polyester as well as recycled packaging materials.

Copyright © 2023 FashionNetwork.com All rights reserved.