Loewe launches latest upcycled and repurposed ELN collection

By

Godfrey Deeny

Published
Oct 29, 2020

Loewe has launched its latest Eye/Loewe/Nature, a blend of escapism and upcycling directed at guys with a craving for exploration in both the urban jungle and in raw nature.

The collection, which debuted Thursday, marks the fourth edition of Eye/Loewe/Nature or ELN, which has expanded to include a large selection of staples: parkas, windbreakers, fleeces, jumpers, shirts, T-shirts, hiking boots and accessories.

“The Loewe man, in my vision, is an escapist just as much as he is practical: someone who loves adventures, of any kind, and has a fondness for the great outdoors,” explains the Spanish house’s creative director Jonathan Anderson.

Jumbling up elements of military camouflage, patchwork and recycled denims into great eye catching fatigue pants, Quadrophenia cool parkas or Bear Grylls at a rave party shirts with Western buttons. A series of sweatshirts with playful squiggly takes on the Loewe logo and tent-shaped Sometimes a Great Nation patchwork plaid warrior shirts extend the range.

Anderson managed to upcycle military tents to build these pieces, making each one different from the next. While some tops are made from patchworks of existing flannel check shirts. The house advanced the eco-ethos into a convertible bag composed of camouflage army jackets, and a tote from vintage fleece jackets. T-shirts, fleece jackets and workwear come in organic or upcycled discarded cotton; knitted jumpers from polyester culled from recycled plastic bottles.

“The singular moment we are going through made me reflect with renewed interest on the link we, as humans, have with the natural world, and the actions we can take in order to minimize our impact on the whole ecosystem. This is why the Fall Winter 2020 collection is focused on upcycling. I love the idea of repurposing something that already had a life: it reminds me of the transformative power of creativity. Using existing sources also gives unicity to each piece, which is a very warm trait, akin to my proclivity for craft,” stressed the Northern Irish-born designer.