Liz Earle cuts dozens of jobs following review

By

Barbara Santamaria

Published
Oct 23, 2019

Luxury skincare specialist Liz Earle is set to axe up to 35 jobs at its Isle of Wight and London facilities following a comprehensive review of its performance and corporate structure.

The brand, owned by Walgreens Boots Alliance since 2015, has about 350 employees in the Isle of Wight, where it started life back in 1995. 

The redundancies will take place over the next few weeks, with a limited number of employees expected to be offered new opportunities within the company.

Liz Earle said the move, aimed at reorganising its business structure in the face of a “challenging” retail market, will have no impact in the brand’s future on the island.

A spokesperson told local media outlets: “Our ambition within Walgreens Boots Alliance is to grow Liz Earle, and we have a defined strategy and clear plan in place to do this. The heart of the plan is to further develop Liz Earle as a modern vibrant brand, connecting its fantastic sustainability credentials with the ever-increasing consumer demand in this area, as well as growing loyalty among existing and new customers with more personalised and innovative/digital marketing campaigns.

“However, the UK retail market remains challenging, and customer behaviours continue to change. Liz Earle must continue to adapt to respond to these challenges, focusing on managing business costs while leveraging expertise to invest in and grow the brand.

“Following a thorough review of the brand’s performance and organisation, a number of changes to the Liz Earle business structure will take place over the next few weeks. The changes will impact circa 30 to 35 employees located on the Isle of Wight and in London, whose roles will be at risk of redundancy.

“Liz Earle will continue to operate from the Isle of Wight offices and warehouses and there are no plans to change this in the future. This was not an easy decision to take — and the business is committed to supporting employees. 

“There will be some opportunities for those at risk to move to a number of newly created roles.”