Dec 15, 2021
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Liverpool One signs up another premium name as Rituals comes on board

Dec 15, 2021

Forming a key part of its expansion plans, luxury bath, body and home brand Rituals is to open a boutique at Grosvenor-operated Liverpool One shopping centre, its first store in the city.


Opening early next year, the 1,700 sq ft store will be located on South John Street, showcasing Rituals’ full collection of luxury/affordable bath, body and home products, ranging from skin and body care to scented candles and fragrance sticks. 

Designed by an in-house team, the space will reflect the brand’s “calm and inviting” concept.

Penny Grivea, managing director for UK & Ireland at Rituals, said: “We have wanted to extend our reach in Northern England and Liverpool One’s continued high footfall and sales, as well as its variety of choice and complementary operators, makes it the ideal destination.”

Alison Clegg, MD, asset management for Grosvenor added: “Operating in the ever-growing wellness industry, Rituals is a great addition to Liverpool One and further demonstrates the popularity of the destination for major retail brands. 

“Over the course of the year we have shown there is very strong demand for physical retail space, and Rituals will complement our diverse offering.”

Grosvenor said the news of the Rituals opening “rounds off a very successful year” for Liverpool One which, in 2021 alone, agreed almost 270,000 sq ft of new or enhanced space signed or opened since January. 

Highlights include Bershka selecting the shopping centre for its regional debut and David M Robinson opening the largest franchise Omega boutique in the UK on upper South John Street.

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