Liverpool One gets Christmas boost as it unveils record year
2019 was a good year for Liverpool One, with 17 new brands opening at the shopping centre, and an ‘exceptional’ sales increase during the Christmas trading period.
In a tough environment for both retailers and landlords, the mall managed a record 2.5% growth in sales in 2019, boosted by a 5% uplift during the festive period.
Footfall figures also bucked trends, with a total of 29 million visitors throughout the year, 5.5 million of which attended during the Christmas period.
The centre’s appeal was further boosted by the opening of premium brands including Ralph Lauren, Virgin Holidays, Oliver Bonas, Mint Velvet, Jo Malone London, Too Faced and Morphe.
125,000 sq ft of space was renewed with existing tenants, while a total of £5.3 million was invested by retailers and operators into new and existing space.
“It’s been a remarkable year of growth for Liverpool One, which is a credit to our forward-thinking leasing strategy and a series of well-considered campaigns,” said Alison Clegg, director of asset management at Grosvenor Europe.
“Welcoming a host of leading brands, and seeing occupants dedicate substantial investment into existing stores at the destination, has propelled Liverpool One’s exciting trajectory in 2019. We look forward to seeing this continue into the new year, off the back of an exceptional Christmas season.”
The shopping centre said its programme of activities was a key driver of last year’s results. These included an innovative ‘Dinosaurs Unleashed’ augmented reality campaign, the annual ‘Tickle the Ivories’ activation, and a giant slide installation throughout the summer months.
In the run up to Christmas, a series of immersive festive events saw tickets sell out across all key dates and weekends, and Kate Spade opened its first dedicated Christmas pop-up in the UK on Peter’s Lane.
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