Live Unlimited expands into four more John Lewis stores

By

Nigel TAYLOR

Published
Feb 27, 2023

Plus-size women’s fashion brand Live Unlimited London is building on its successful partnership with John Lewis stores across the UK.

The pair have announced its expansion into four more stores, headlined by its introduction at the department store’s flagship on London’s Oxford Street, as well as at Brent Cross in north London, Liverpool, and Cribbs Causeway in Bristol.

This follows on from the success of the brand’s 2022 introduction to stores in Cardiff, Glasgow, Kingston, Leicester, London Stratford, London White City, Milton Keynes, Newcastle, Nottingham, Norwich, Oxford, and Reading.

Live Unlimited’s CEO and Co-founder Rachel Heather, said of the expansion: “We are extremely proud of the success Live Unlimited has achieved with our partners John Lewis in-store. The retail space [provided] enables new and existing customers the opportunity to touch, feel and try our products, bringing beautiful, high quality plus-size fashion to more women than ever.”

Live Unlimited, which also retails via Next, Zalando and on its own website, has enjoyed a period of successful trading with the store expansion news following “a positive start to 2023”. That continues positive 2022 financial results announced in January that saw net sales for the year increase 69% to £9.8 million while also achieving its first positive core earnings (EBITDA) result.