Lisa Snowdon to front Kaleidoscope again for SS22 after "successful" AW21

By

Sandra Halliday

Published
Feb 17, 2022

Online retailer Freemans is clearly very happy with its ever-deepening relationship with celebrity Lisa Snowdon and on Thursday announced that she’s to be the face of its Kaleidoscope.co.uk retail brand again this year.

The Kaleidoscope brand focuses on a 45+ customer and Snowdon, who recently turned 50, “was the perfect fit”, according to the retailer.

She’ll appear in shoots that will be amplified through PR, social, online and through the retailer’s mini-zine known as The Edit. Additional digital assets are being filmed on location in Majorca.

Running from February through to July, she’ll take customers from Spring through to swim later in the season.

The company said its AW21 activity with her was “highly successful” as it “embraced and celebrated getting a little bit older – using creative talent, in front of and behind the camera, that are all around the age of 50”.

This came after research carried out by the retailer last year that showed 85% of women over 45 said they didn’t feel fully represented by brands, on the catwalks, or across fashion media.