×
142
Fashion Jobs
HTNK
Enterprise New Business Manager (UK)
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant
Permanent · LONDON
PINK PANTY
Web Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Dundee (37.5)
Permanent · Dundee
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
KIMAI
Marketing Manager
Permanent · LONDON
FOREO
Senior Creative PR Storyteller
Permanent · LONDON
MICHAEL KORS (UK) LIMITED
Ecommerce Operations Manager, Emea
Permanent · London
SHISEIDO
Account Manager - Debenhams
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
GARETH PUGH STUDIO
f/t Design Internship
Internship · LONDON
L.CUPPINI
Intern at Start-up Fashion Brand
Internship · LONDON
BA&SH
Assistant Store Manager f/m - Full Time - Kings Road
Permanent · LONDON
NIKE
Nike Operations/Back of House Lead (Department Manager)
Permanent · Leeds
THE POSITIVE COMPANY
Graphic Design Internship
Internship · LONDON
B.SOLEFUL
Social Media Manager
Internship · LONDON
OUKA LONDON LTD
Graphic Design Intern(Mandarin)
Internship · LONDON
OUKA LONDON LTD
Graphic Design Intern
Internship · LONDON
OUKA LONDON LTD
Fashion Design (Mandarin)
Internship · CHISWICK

Lingerie sales surge by 300% as UK lockdown eases

Published
Jun 4, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

New data has revealed that the relaxation of lockdown rules has prompted a sharp increase in lingerie sales in Britain.


Missguided


According to data from retailer Missguided, lingerie sales have spiked by a huge 300% compared to last year, with shoppers across the UK swapping their WFH uniform of casual clothes and loungewear for lacy looks.

According to the retailer’s sales data for the March-May period, searches for lingerie terms have surged across the country, with Manchester leading the way with a 356% increase.

Searches in Cardiff, Bristol, Newcastle, Birmingham, Nottingham, London and Liverpool have also increased by more than 300% since the start of the lockdown.

What are shoppers buying online ahead of further easing of restrictions? Sales of black bodysuits have increased by 17.5% in Manchester and 22% in Glasgow, while black bras are a bestseller among customers in Newcastle (up 21%) and Bristol (up 18%).

Additionally, red lingerie is proving popular in Cardiff and London, with a 11% and 10% sales increase, respectively. 

Copyright © 2020 FashionNetwork.com All rights reserved.