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Published
Oct 6, 2016
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Lingerie brand Honey Birdette to open second store in the UK

Published
Oct 6, 2016

Australian lingerie brand Honey Birdette is opening a store at Victoria Gate in Leeds as it continues its expansion following its UK launch earlier in August.


Honey Birdette


Honey Birdette has 45 boutiques in Australia, as well as a new store in London’s Covent Garden. The retailer sells a range of provocative lingerie and bedroom accessories, hoping to bring back showbiz and razzle-dazzle back into lingerie retail.

The new 53 sq mt store in Leeds will launch when Victoria Gate launches on 20 October 2016.

Honey Birdette said: “We are excited to launch our first boutique outside of London in a flagship setting such as Leeds Victoria Gate. The reception to the brand at our debut UK location in Covent Garden has been incredibly strong, and we’re confident that Leeds is right as the next place for us to showcase what Honey Birdette is all about to a whole new audience.”

The arrival of Victoria Gate is set to create a new retail, dining and leisure quarter in the city. Combined with Victoria Quarter, the new 53,400m2 Victoria Leeds estate will provide customers with a vibrant mix of new retailers and restaurants.

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