Lindex opens second London store

Lindex, the Swedish fast fashion brand, has just opened its second London store at shopping centre Westfield London.

The label first launched in the UK at Westfield Stratford earlier this year, which it says was a success. Of the brand's London presence, Lindex UK country manager Lena Provén says: "We have a lot of returning customers and meet new ones every day. Our customers are especially enthusiastic about Lindex' Scandinavian design, the quality of our products, our playful kidswear and our service. We look forward to opening in west London to reach even more customers."

The Westfield London store will sell Lindex' entire collection: womenswear, lingerie and kidswear. Its interior underlines Lindex' Scandinavian heritage and features natural materials. To further cement its UK presence, Lindex also teamed up with Elle UK to celebrate its autumn campaign The Greatest Knits.

Lindex opens second London store

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