Linda Farrow opens second London boutique
Luxury eyewear specialist Linda Farrow has expanded its current store offering in the English capital with a second monobrand boutique in Covent Garden, its third sales point in London. The store celebrated its official opening on July 15.
Occupying a unit at 11, The Piazza, in the Royal Opera House Arcade, the new location will complement the brand’s presence at Mount Street and at Selfridges with increased visibility in the upscale shopping area. “It’s a very exciting location for us in terms of brand awareness,” a spokesperson told FashionNetwork.com.
The minimalist boutique boasts a sleek interior in a muted palette of grey and dusky pink, and stocks a curated selection of eyewear for both men and women.
Founded in 1970, the Linda Farrow label has collaborated with designers including Jeremy Scott, Dries van Noten, Phillip Lim, and Erdem, and has famously been worn by stars including Chanel Iman and Rihanna. Since its relaunch under the leadership of Simon Jablon in 2003, it has expanded its international retail footprint to 14 stores across fashion capitals Paris, New York, Los Angeles, Milan and Hong Kong, amongst others.
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