Lila Moss, Hero Fiennes Tiffin join David Yurman ambassador line-up
An English model, an English actor, an American actor and singer and an American country & western star have been unveiled as the latest brand ambassadors for the David Yurman jewellery brand.
Lila Moss, Hero Fiennes Tiffin, Chandler Kinney, and Kane Brown are all now signed up to the brand. They’ll appear in David Yurman’s seasonal social media and advertising campaigns throughout the year in a series of images and short video vignettes, “bringing a fresh expression to the brand’s timeless and contemporary pieces”.
The company said the move is part of its “marketing strategy to grow its audience, with a focus on reaching younger customers through ambassadors whose distinctive style, creativity, and artistic expression align with the brand”.
And the company is taking that approach further as it will also be partnering with an additional “collective of content creators”, including Valeria Lipovetsky, Leia Sfez, Jessica Clements, Vanessa Hong, Amy Lefevre, and Sai De Silva.
Other ambassadors will be announced throughout the year, “appearing in key seasonal moments”.
Brand marketing chief Carolyn Dawkins said that “balancing consistency with innovation, especially in the digital space, allows us to strengthen existing client relationships while also connecting to new consumer segments. By deeply understanding the brand’s essence, we can respond to evolving consumer behaviours and communicate David Yurman’s unique positioning through authentic, strategic partnerships with relevant talent and social-first content.”
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