×
2 908
Fashion Jobs
HARRODS
Food Supply Assistant Manager
Permanent · LONDON
HARRODS
Buyers Clerk Fashion Buying
Permanent · LONDON
HARRODS
Senior Buyers Clerk - Non Fashion Buying
Permanent · LONDON
HARRODS
Senior Buyers Clerk - Fashion Buying
Permanent · LONDON
HEAD OFFICE
CRM Manager, Financial Services
Permanent · LONDON
HEAD OFFICE
Senior CRM Executive, Financial Services
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CHELMSFORD
JOHN LEWIS
Stock Coordinator
Permanent · KINGSTON UPON THAMES
HEAD OFFICE
Technical Services Compliance Manager
Permanent · BRACKNELL
PRETTYLITTLETHING
Merchandising Manager - 12m Ftc
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Boots Rochdale- 15h/Week - Part Time, Permanent
Permanent · Rochdale
SELFRIDGES
Sales Manager - Beauty
Permanent · BIRMINGHAM
BOOHOOMAN
SEO Manager
Permanent · MANCHESTER
AESOP
Cybersecurity Operations Manager UK
Permanent · London
BOOHOOMAN
Senior CRM Executive
Permanent · MANCHESTER
HARRODS
Buyers Clerk (Food)
Permanent · LONDON
JOHN LEWIS
Brand Experience Manager
Permanent · HIGH WYCOMBE
JOHN LEWIS
Section Manager – Training
Permanent · MILTON KEYNES
SUPERDRY
Internal Audit Manager
Permanent · CHELTENHAM
ESTEE LAUDER
Clinique - Consultant - Selfridges, London - 15 Hours, 2 Days - Part Time, Permanent
Permanent · Londres
ESTEE LAUDER
Tom Ford Beauty - Product Manager (Fragrance)
Permanent · Londres
ESTEE LAUDER
The Estée Lauder Companies - UK dc Warehouse Operative – Goods in (Tuesday-Friday 06:00 - 14:00 & Saturday 08:30 – 16:30)
Permanent · Fareham
Ads
Published
Jul 3, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lids opens first stores in Germany

Published
Jul 3, 2022

U.S. retailer Lids announced it has opened its first stores in Germany last month, as the licensed sports chain expands further into Europe following its UK debut in 2021.

Lids


Opening in the nation's capital Berlin, the first Lids Germany stores bowed last month in Alexa Berlin and Mall of Berlin on June 17 and 24, respectively. A third opening took place at the start of this month at Eastgate Berlin on July 1.

Product at each store will include an assortment of major U.S. league team product from MLB, NFL, and NBA, among others, as well as items from sportswear brands including Adidas, New Era Cap, '47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more.

Each store will also feature Lids' signature Custom Zones, which allows consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer's options of player numbers and autographs.

The Berlin openings come on the back of a successful European entry late last year with the bowing of the retailer's first UK stores.

“With the success we’ve seen in the UK throughout 2021 and 2022, we’re excited to bring our brand and product to Germany," said Britten Maughan, president, Lids.

“Germany boasts the largest GDP in Europe and is also a strong headwear market. Lids stores will offer the most robust assortment of products in the market, offering a mix of fashion and on-field sports headwear, apparel and memorabilia. Germany has a strong fashion accessory market and a growing affinity for U.S. sports, which fits into the core strengths of the Lids product offering.”

Based in Indianapolis, Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, Puerto Rico and the U.K and Germany, through almost 2,000 retail locations. 

Copyright © 2022 FashionNetwork.com All rights reserved.