×
711
Fashion Jobs
ESTÉE LAUDER
Art Director
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Bracknell - 11.5 Hours - Part Time, Permanent
Permanent · Bracknell
ESTÉE LAUDER
CRM And Email Analyst (Contract) - Must be Immediately Available
Permanent · London
ESTÉE LAUDER
Senior Art Director
Permanent · London
ESTÉE LAUDER
CRM Analyst
Permanent · London
ESTÉE LAUDER
CRM Manager, jo Malone London
Permanent · London
ESTÉE LAUDER
Senior Manager, qc Lab
Permanent · Petersfield
ESTÉE LAUDER
Clinique - Consultant - Menarys, Cookstown - 18 Hours - Part Time, Permanent
Permanent · Cookstown
ESTÉE LAUDER
Clinique - Consultant - Boots - Silverlink, Newcastle - 10 Hours - Part-Time - Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Origins & Aveda - Account Manager - House of Fraser, Wolverhampton - 22.5 Hours - Part-Time, Permanent
Permanent · Wolverhampton
ESTÉE LAUDER
Aveda - Account Manager - Jarrolds, Norwich - 37.5 Hours - Full Time, Permanent
Permanent · Norwich
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part-Time - Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Goulds, Dorchester - 18 Hours - Part Time, Permanent
Permanent · Dorset
ESTÉE LAUDER
Clinique - Consultant - Boots, Newcastle - 12 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - Boots-Market Street, Manchester - 15 Hours - Part Time, Permanent
Permanent · Manchester
ESTÉE LAUDER
Estée Lauder - Area Sales & Education Manager - South - Oxford - Bristol (Maternity Cover)
Permanent · Southampton
ESTÉE LAUDER
Clinique - Consultant - Boots, Cheshunt - 13 Hours - Part Time, Permanent
Permanent · Cheshunt
ESTÉE LAUDER
Clinique - Consultant - Boots, Norwich - 18.5 Hours - Part Time, Permanent
Permanent · Norwich
ESTÉE LAUDER
Clinique - Consultant - Boots-Drake Circus, Plymouth - 22.5 Hours - Part-Time - Permanent
Permanent · Plymouth
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Bracknell - 18.5 Hours - Part Time, Permanent
Permanent · Bracknell
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
ESTÉE LAUDER
Aramis & Designer Fragrances - Account Manager - Boots, Bristol Cribbs Causeway - 22.5 Hours - Part Time, Permanent
Permanent · Bristol
Published
Jun 11, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Liberty London unveils new logo

Published
Jun 11, 2020

High-end department store Liberty has refreshed its logo to reflect its 145-year history. Design agency Pentagram was tasked with creating a new “timeless” logo to appear on the store front, packaging and website.


Image: Liberty London



“The process of rebranding Liberty has been one of craft, archaeology and refinement,” Pentagram partner Harry Pearce said.

“The logotype itself hails from the lettering in the original sign above the Great Marlborough Street front door, carefully redrawn to make it the most authentic logotype in Liberty’s history.”

The new logo marks the evolution of its identity, Liberty said. It comes as the luxury shopping destination celebrates 145 years since Arthur Lasenby Liberty took a building on Regent Street to open a London emporium selling luxuries and fabrics from distant lands.

Liberty has had many logos throughout its history, each one reflecting the time in which it was created. Preserved in the Liberty archive, these logos were the starting point for the new design.

The company said the new typeface “allows for a whole array of expressive forms of typography and layouts”, offering countless opportunities for expression.

It retains the distinctive Liberty purple, but the gold has been refined to enhance the new typeface.

Liberty has yet to reveal whether it will be reopening next Monday after months of inactivity. Rivals including Selfridges, Harrods and Fenwick have released detailed plans for their reopening, with significant social distancing measures and enhanced cleaning programmes in place. 

Copyright © 2021 FashionNetwork.com All rights reserved.