Hugo Boss has announced that it has recruited Chinese singer and actor Li Yifeng as the ambassador for the Boss brand. Newly released visuals show the 30-something native of Chengdu wearing pieces from the Boss capsule for the 2020 Chinese New Year.

Now that the new year is underway, fashion brands are in a hurry to unveil the names of their freshly enlisted ambassadors for seasons to come. This is notably the case with the Boss brand, which has made the famous Chinese actor and singer Li Yifeng, its new face for 2020.

In the first pictures shared by the ready-to-wear brand, Li Yifeng sports a selection of outfits from the Boss capsule for the Chinese New Year.

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The 2020 spring-summer campaign featuring the actor and singer will shortly be released in Chinese media and go on show in Boss stores and a selection of other sales outlets.