Leeds to host makeup festival in bid to become UK's beauty capital

Leeds will be hosting a city-wide two-day beauty festival at the end of the month with the aim of boosting the city’s reputation as a ‘beauty capital of the UK’.

Made Up Leeds

Made Up Leeds, backed by the Leeds Business Improvement District, will include talks, free demonstrations, and a range of activities for makeup lovers. Retailers including John Lewis, Debenhams, House of Fraser and Harvey Nichols will also take part.

In total, over 90 cosmetics stores, franchises, restaurants and bars have joined the festival, with more than 110 offers and deals available throughout the two days.

Andrew Cooper, chief executive at Leeds BID, said: “Leeds is already firmly on the map for its incredible retail offering but we’re ready to build on that reputation and take it one step further – we want Leeds to become a beauty capital of the UK.

“Leeds is a city where beauty can be found in so many different forms. Made Up Leeds will reflect that diversity, whilst offering a platform to the best talent from Yorkshire and further afield.”

The programme of events will include a talk from British makeup artist Ruby Hammer, make-up and hair ‘Glam Bars’ hosted by John Lewis and free mini-makeovers offered by Harvey Nichols’ Leeds Train Station counters.

More brands are expected to join the initiative, with the full line-up due to be revealed in the coming weeks.

Made Up Leeds will take place on 29-30 September.

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