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JOHN LEWIS
Loss Prevention Partner – Various London Branches
Permanent · LONDON
HARVEY NICHOLS
Press & Marketing Manager - Liverpool
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VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Team Manager
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Team Leader
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HARVEY NICHOLS KNIGHTSBRIDGE
Collect in Store Consultant
Permanent · LONDON
FRASERS GROUP
HR Systems Administrator
Permanent · SHIREBROOK
FRASERS GROUP
Site SEO Manager
Permanent · STRETFORD
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Stratford (Westfield)
Permanent · London
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, White City London (Westfield)
Permanent · London
SELFRIDGES
Tech Business Analyst - Customer & Omni
Permanent · LONDON
NEXT
Sales Manager - Coventry Arena RP
Permanent · COVENTRY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · SELBY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · EPSOM
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · SALE
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · DENTON
FRASERS GROUP
Warehouse Section Manager - Night Shift
Permanent · SHIREBROOK
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
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By
AFP-Relaxnews
Published
Sep 19, 2019
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Lee harnesses the power of contouring for the ultimate in flattering fashion

By
AFP-Relaxnews
Published
Sep 19, 2019

You've heard about contouring for your face, but fashion brand Lee is adapting the technique to flatter your figure.




The US denim label has unveiled ‘Shape Illusions,' a size-inclusive clothing range that uses shading, contouring and strategically-placed seams to elongate and contour the figure. The pieces in the series have been precisely shaded and contoured using patterns created by nano laser technology, for a scientific approach to flattering fits. All garments in the range run in sizes 4 through 24 for bottoms and XS through XXXL for tops.

"For more than 70 years, Lee has been pioneering women's Jeans and apparel to fit and look great," said Betty Madden, VP of global design, Lee, in a statement. "Feeling confident is important to ALL women. We purposely patterned Shape Illusions on a size 14 form. Every stitch in each top and bottom was evaluated to ensure it complemented the female shape. We then asked women to wear and test the line. The resounding result: they loved how they looked and felt -- regardless of their size. It's the latest evolution in size inclusive fashion that celebrates all women."

The brand is the latest to harness technology in search of flattering fits -- earlier this year, the lingerie brand ThirdLove announced the launch of a New York concept store using a digital ‘Fit Finder' for shoppers to select the right bra.
 

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