Le Bon Marché puts Brazilian designer Paula Cademartori to the fore

By

Dominique Muret

Published
Sep 28, 2015

Spotlight on Paula Cademartori at Le Bon Marché. The successful Brazilian designer recently unveiled a pop-up store inside the Paris department store's footwear area, which will showcase her latest shoe collection until 8th October.

Paula Cademartori studied industrial design and she holds a specialist masters degree in fashion accessories, as well as a diploma as a 'young fashion manager' from Milan's prestigious Bocconi University.

She started out at Versace, then five years ago decided to found her own label, beginning with handbags. Her colourful creations, 100% made in Italy with Italian materials, mostly from around Milan where she's based, were an instant hit.

Now 32, the designer has a staff of 15 and reports a revenue of €2.8 million, a figure that is expected to double this year. Her products are distributed in 31 countries, among them Italy, the US, the UK and South Korea, through 200 multi-brand stores.

'My products are popular because they have substance, style and especially because they're comfy and well-made. When you wear high heels, they must feel comfortable. Of course, managing a company isn't always easy, but I never give up and I'm headstrong," she said with a smile.

Last February, Paula Cademartori launched her very first footwear collection, a small selection of which is available exclusively at Le Bon Marché. Her wavy-shaped sandals immediately seduced shoppers, chiefly for their quality. Paula Cademartori's shoes range in price from €400 to €1,000, and her handbags from €600 to €2,000.

From next season, Paula Cademartori's handbag collection will also be available at Galeries Lafayette in Paris.