×
6 411
Fashion Jobs
DR. MARTENS
Employee Relations Manager UK & eu
Permanent · LONDON
HARVEY NICHOLS
Facilities Manager
Permanent · LEEDS
FRASERS GROUP
Performance Marketing Manager
Permanent · STRETFORD
RAINS
Category Sales Manager, Bags And Accessories, UK
Permanent · LONDON
PRIMARK
Retail Construction Project Manager
Permanent · READING
ASOS
Finance Manager
Permanent · LONDON
L'OREAL GROUP
Lancôme, Deputy Business Manager, 1.0, Peter Jones London
Permanent · London
L'OREAL GROUP
Kiehl's Solo Account Manager, 1.0, Tunbridge Wells
Permanent · Royal Tunbridge Wells
NEXT
Sales Manager - Nottingham Giltbrook
Permanent · NOTTINGHAM
NEXT
Delivery Coordinator - Icon o2 Clearance
Permanent · LONDON
NEXT
Delivery Manager - Glasgow
Permanent · GLASGOW
NEXT
Delivery Coordinator - Newry Quays
Permanent · NEWRY
NEXT
Van Driver - Manchester Trafford
Permanent · MANCHESTER
ESTÉE LAUDER
Tom Ford - Assistant Business Manager - Harrods - 37,5hrs
Permanent · London
DR. MARTENS
Retail Operations Coordinator
Permanent · SHANG HAI SHI
EVERLAST GYMS
General Assistant (Cleaning Team) - Everlast Gyms
Permanent · CARLISLE
FLANNELS
Management Opportunities - Flannels
Permanent · CHESHUNT
FRASERS GROUP
Warehouse Training Partner - Evening/Back Shift
Permanent · SHIREBROOK
FRASERS GROUP
Warehouse Training Partner - Night Shift
Permanent · SHIREBROOK
CRAIG GREEN
Product Manager
Permanent · LONDON
JOHN LEWIS
7.5t c1 Driver Installer
Permanent · THEALE
WAITROSE
Customer Delivery Driver- Coulsdon Customer Fulfilment Centre
Permanent · LONDON
Ads
Published
Apr 13, 2022
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Laura Ashley targets global growth with IMG deal, fashion and beauty are key

Published
Apr 13, 2022

Laura Ashley had big news on Wednesday with an announcement of a major deal with IMG “to expand fashion, home and lifestyle products that reflect the illustrious British heritage brand in a fresh, modern way in Europe, Australia, New Zealand, China, India and the Middle East”.


Laura Ashley




The multi-year deal will mean IMG working with the brand “to create new Laura Ashley apparel, footwear, accessories, beauty and homeware items through carefully selected licensing and retail partnerships and collaborations”.

It’s interesting in particular that fashion product is placed first on this list given how fashion — the super-category on which the brand was originally founded — had taken a back seat in recent years. Instead, under its previous owners, the brand had focused more heavily on its interiors products.

The label — which celebrates its 70th anniversary next year after being founded by Laura and Bernard Ashley in 1953 from their London flat — saw a “successfully” relaunched home collection in 2021. This was through its main retail partner Next on a dedicated e-commerce platform and in over 50 Next stores across the UK.

It also returned as a fashion brand on a small scale last autumn via a link-up with Batsheva Hay’s eponymous Batsheva label. That collab came with the kind of dreamy, romantic dresses that Laura Ashley was known for in its heyday.

It was particularly interesting that it came back at higher price points than it was previously known for too, with the collection retailing at prices up to $313 and £229, and available via upscale sites such as Nordstrom, Net-A-Porter and Matchesfashion.

Now it has even bigger ambitions for its wider product offer and Carolyn D’Angelo, MD, Brands at owner Gordon Brothers and President of Laura Ashley, said: “We are excited to be working with IMG to expand the brand globally. Following the success of our spring home collection relaunch and fall fashion collaboration last year, it is clear there is a strong customer appetite for a new wave of Laura Ashley lifestyle products. We look forward to seeing the first designs of our 2023 fashion relaunch spring to life for the brand’s 70th anniversary and for the next generation of Laura Ashley customers.”

Copyright © 2023 FashionNetwork.com All rights reserved.