Latest Vogue Williams x Little Mistress collection debuts

By

Sandra Halliday

Published
Feb 7, 2023

Retailer Little Mistress has launched its latest collection in a series of popular collaborations with Vogue Williams, the Irish model and TV star. The collection, called Iconic, features a spring palette, and graphic, animal and retro prints.

Given a number of reports that retail sales have been sluggish for UK stores so far this year — and given that the weather remains wintry — such high-profile link-ups are important ways to generate interest in the new-season offer.

The edit “has been designed to be the perfect introduction into spring trends you can wear now”, the company said. It includes mini, midi and maxi-length dresses, jumpsuits, co-ord sets, light knits and blazers. 

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The pieces aim to target a wide variety of body shapes with highlights including a psychedelic swirl print satin ‘midaxi’ day-to-occasion dress, a zebra print mini dress, an emerald green plissé “oversized and comfy” day-to-night co-ord set, and a versatile leopard shirt dress.

The items come in vivid emerald greens, pinks and blues sitting along muted browns, white and navy. They retail between £35 and £75.

The retailer sells direct to consumers via its webstore and its own store at Westfield London, but is also stocked by a wider variety of big-name retailers. It signed up to sell both in-store and online with John Lewis just over year ago and is also stocked by House of Fraser, M&S, Matalan and New Look.