×
3 545
Fashion Jobs
VF INTERNATIONAL
Compliance &Amp; Audit Controller
Permanent · CALVERTON
COTY
UK & Ireland Cfo, Consumer Beauty & Luxury
Permanent · London
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · SELBY
SELFRIDGES
Senior Tech Business Analyst - Source And Supply
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Canada Goose (Womenswear)
Permanent · LONDON
NEXT
Sales Coordinator - Toftshaw Lane Staff Shop
Permanent · BRADFORD
NEXT
Home Design Consultant - Norfolk Longwater
Permanent · NORWICH
NEXT
Delivery Manager - Basildon
Permanent · BASILDON
NEXT
Sales Manager - Scarborough Home
Permanent · SCARBOROUGH
NEXT
Sales Coordinator - Cheltenham Gallagher
Permanent · CHELTENHAM
NEXT
Delivery Coordinator - Bentley Bridge - Wolverhampton
Permanent · WOLVERHAMPTON
NEXT
Sales Coordinator - Leeds Thorpe Park
Permanent · LEEDS
NEXT
Sales Coordinator - Redditch
Permanent · REDDITCH
NEXT
Sales Manager - Bristol Imperial Park
Permanent · BRISTOL
HUGO BOSS UK LTD.
IT Business Consultant - Northern Hub
Permanent ·
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · STOKE-ON-TRENT
ALL SAINTS
Senior CRM Executive
Permanent · London
COTY
Pan eu Senior Key Account Manager
Permanent · London
FLANNELS
Events & Marketing Manager- Flannels
Permanent · LIVERPOOL
FRASERS GROUP
Senior Marketing Executive - Everlast Gyms
Permanent · SHIREBROOK
FLANNELS
Loss Prevention Supervisor - Flannels
Permanent · RUSHDEN
Ads
By
Reuters
Published
Dec 28, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Last-minute surge lifts US Holiday retail but womenswear stays weak

By
Reuters
Published
Dec 28, 2016

A jump in consumer spending in the final stretch of December significantly offset a slow start to the US Holiday shopping season, and is likely to help many retailers beat sales forecasts, industry research groups said on Tuesday.

The December spending boost is in contrast to a muted November, when early holiday promotions and expectations among consumers that deals would always be available took a toll. Spending over the Thanksgiving weekend in November fell 3.5% from a year ago despite a strong jump in online sales, according to the National Retail Federation.


While US Holiday spending picked up later in December, major chains were very promotional - Macy's

"It was a hot start with Cyber Monday, followed by a lull for the last couple of weeks and then a big-bang finish," said Pete Madden, a director at retail consultancy AlixPartners.

Sales data released on Tuesday showed the major shift in fortunes in late December

Brick-and-mortar sales in the week ending December 24 rose 6.5% year-over-year after having fallen for the rest of the month, according to data from analytics firm RetailNext.

Strong demand for furniture, home furnishings and men's apparel from the start of November through Christmas Eve pushed retail sales up 4%, higher than the previously expected 3.8%, according to data from MasterCard's holiday spending report, also released on Tuesday. The report, which tracks spending by combining sales activity in MasterCard's payments network with estimates of cash and other payment forms, offers an early look into how the holiday season shaped up.

Official government data and results from retailers will not be available until next month.

The jump in spending prompted a prominent retail consultant to raise his holiday sales forecast. Craig Johnson, president of consultancy Customer Growth Partners, told Reuters that he now estimates sales growth of 4.9% in November and December, up from his initial estimate of 4.1%.

Johnson said he expects this year to be the strongest since 2005, and sales momentum is likely to remain strong until the New Year. There is growing evidence that an improving job market, lower gasoline prices and growing consumer optimism all contributed to the surge.

LOSING OUT

Despite the late-December surge, not every retailer will benefit. Department stores like Macy's, JC Penney, Kohl's Corp and others are still heavily discounting items, as growth in women's apparel remained weak.

Penney offered the deepest average discount level of any retailer this year, according to retail pricing and data analytics firm Market Track.

Jewellery retailers also had a lacklustre season that could hurt the likes of Tiffany & Co and Signet Jewelers, industry groups said.

The biggest beneficiary of the holiday season continued to be Amazon.com, which outperformed its rivals again this year, research firms said. Amazon on Tuesday called the holiday season its "best ever."

© Thomson Reuters 2023 All rights reserved.