Landsec’s One New Change signs Zara
Good news for the City of London and Landsec. The property giant has signed retail fashion giant Zara to open a store at One New Change, the new 203,000 sq ft premier retail and leisure destination adjacent to the capital’s financial sector, this autumn.
The 23,000 sq ft store on Cheapside, close to St Paul’s Cathedral, will feature the Woman, Man and Kids collections over two floors to showcase Zara’s latest brand design image, featuring “flowing curved lines running through the space to enable continuous engagement with the designs on display”.
The store becomes the third new Zara to launch at a Landsec destination in the past year, following flagship openings at Bluewater, Kent, and St David’s, Cardiff.
Described by Zara as a model for its online and in-store integration concept, the store also offers ‘Store Mode’ functionality for guests through the Zara app. This allows visitors to browse items in the store through the app and order for collection in store in half an hour, as well as the ability to book fitting rooms and locate items easily.
The shop will also feature an automated pick-up point to collect online orders and self-checkout “to offer a seamless customer experience”.
Deepan Khiroya, Senior Portfolio Director at Landsec, said: “Our focus is on curating destinations that celebrate the best in retail, creating unique experiences that can’t be found elsewhere.
"The new Zara flagship store will provide guests with a genuine omni-channel experience, designed to embrace the future of physical retail, and we are excited to see the new concept when it launches later this year.”
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