Landsec retail prize winner will be offered pop-up in Leeds or Wandsworth
Landsec is again offering up-and-coming retailers the chance to win a month-long pop-up space at one of the commercial property giant’s prime retail destinations.
It has continued its partnered with Completely Retail Marketplace (CRM) to build on Landsec’s existing initiatives “to broaden access to retail destinations and will remove some of the barriers to entry faced by smaller brands when establishing a physical presence”.
New and emerging retailers are invited to apply for a chance to pitch their business during ‘Soapbox sessions’ at a CRM London event in April. Shortlisted brands will present their "unique retail concept" to a panel of expert judges and a targeted audience of agents and landlords.
The winning brand will secure a month-long takeover of retail spaces at either Southside in Wandsworth or Trinity Leeds.
They will also win a 10-minute takeover of the famous Piccadilly Lights in London, giving them the opportunity “to promote their brand to some of the 100 million people who pass through Piccadilly Circus every year".
Nik Porter, Head of Brand Account Management at Landsec, said: “Moving into physical retail can be challenging for smaller, independent brands. Making the process simpler underpins our retail strategy so we’re thrilled to be partnering with Completely Retail Marketplace to give the next generation of retail innovators access to one of these spaces.”
Dom Millar, CEO of The Completely Group, added: “Last year’s competition attracted some fantastic new and independent brands, showcasing passion and innovation.“We’re looking forward to seeing what type of businesses this year’s competition attracts, especially with the addition of the Piccadilly Lights takeover prize. It's a once in a lifetime opportunity for a small independent business.”
This year’s first CRM event is being held on the 25 April at Old Billingsgate Market in London.
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