H&M has done it again. The Swedish brand has unveiled the face of its autumn-winter ad campaign - young American singer Lana Del Rey. In less than a year she has scaled the charts by posting her songs on YouTube and thanks to her pin-up looks. The artist that everyone is talking about, although she's not to everyone's taste.

Del Rey was shot by photographers Inez van Lamsweerde and Vinoodh Matadin for H&M's autumn-winter campaign and covers the song 'Blue Velvet' in the commercial ad, directed by Johan Renck.

H&M's autumn-winter campaign with Lana del Rey photographed by Inez van Lamsweerde and Vinoodh Matadin

A short of the campaign will be available to view on H&M's website as of 19th September. Different versions of it will be used for the video campaign.

In October, Lana Del Rey will also feature in H&M's Christmas ad campaigns.