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Published
Sep 23, 2021
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Laings to upsize at St David's, Patek Philippe to make Welsh debut

Published
Sep 23, 2021

Laings is growing, not just in Cardiff, but UK-wide. The family-run jeweller is trebling in size its St David’s Cardiff shopping centre showroom as part of the brand’s wider retail expansion plans.


Patek Philippe


Set to relaunch next month as part of a £3 million city-centre investment, the upsized 4,735 sq ft showroom will feature brands including Rolex and Patek Philippe, the former marking it debut at St David’s and the latter marking a wider Welsh debut.
 
The transformation of the jeweller’s existing boutique forms an integral part of Laings’ UK-wide expansion plan and follows the celebration of its 180th year of trading in 2020.

Located on The Hayes area of the centre, Laings’ new showroom will offer “an unrivalled selection of luxury watches and jewellery, including hand selected engagement rings, fine jewellery and luxury timepieces". The space will also have dedicated diamond and jewellery areas, providing shoppers with the opportunity to view curated collections in private. 
 
While the retailer gave no specific details of its expansion plans, it said the move “will provide opportunities for both apprentices and existing watchmakers and goldsmiths, safeguarding these artisan skills for the future”.

Joe Walsh, CEO of Laings, added: “Our showroom is located right at the heart of Cardiff and our expanded presence here means we can give the luxury brands we represent the stage on which to shine. We knew that we wanted St David’s to play an integral part in our extensive national investment programme, and the expansion of our Cardiff showroom has allowed us to create a new experience for our clients, centred around the exceptional service Laings is known for”.
 
Senior landlord Landsec's Senior Portfolio Director, Russell Loveland, also said: “Our approach to building collaborative relationships with our brand partners is clearly evidenced with this significant upsize. By working hand in hand, we’re helping our brands succeed, and in doing so ensuring St David’s goes from strength to strength.”

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