×
468
Fashion Jobs
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
Advertisements

La Redoute to trigger purchases via Instagram likes

Translated by
Nicola Mira
Published
today Dec 2, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Transforming likes into sales is one of the main challenges for brands using social media as part of their marketing strategy. French mail order company La Redoute has found its own, internally created solution by launching on December 1 the 'Like & Buy' website.


Screenshot from the 'Like & Buy' website - La Redoute


While Instagram is testing a redirecting tool towards e-commerce sites with a small, US-based user group, La Redoute has actually taken the initiative. The group's Instagram followers will be able to proceed to purchasing via the like-buy.fr website.

By subscribing to the website and linking their Instagram account to it, their likes on La Redoute’s web pages will generate an e-mail inviting them to place the products in question in their basket. 

The system works by proxy, but through it La Redoute hopes to be able to convert into sales at least part of its Instagram followers' likes.

Fashion retailer Pimkie has recently launched a system similar to La Redoute's, via a provider called Effipics, which offers the same website redirection service to other French companies such as fashion label Zadig & Voltaire and retail chain Monoprix.

Copyright © 2019 FashionNetwork.com All rights reserved.