LVMH establishes watch-making school

The luxury watch market is in deep turmoil, yet LVMH is investing in the industry, more specifically in vocational training.

The group, led by Bernard Arnault, has announced the creation of a watch-making school in partnership with TAG Heuer and Zenith, two of its watch brands, and with the group's own Institut des Métiers d’Excellence -- the vocational training institute founded in 2014 to nurture the luxury craftsmanship professions.

The inspiration for establishing the LVMH Watch-Making School came from Jean-Claude Biver, the President of the group's watches division, and Chantal Gaemperle, LVMH's Human Resources Director, according to the French luxury giant, in a press release.

The first session will train 12 apprentice watch-makers, based at the TAG Heuer manufacturing atelier in La Chaux-de-Fonds, Switzerland, where the students will be able to benefit from the brand's "avant-garde, innovative outlook." Students will also spend part of their apprenticeship at Zenith, where they will experience the brand's "watch-making heritage and artisanal tradition."

As part of their syllabus at the Institut des Métiers d’Excellence, the apprentices will also be able to attend master classes offered by other watch-making brands.

LVMH establishes watch-making school

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